| Crowdsourcing is an online marketer's expression that has become increasingly familiar recently and it's a concept you can apply to optimize accounting websites, drive traffic to it, and increase your online profile to build your firm. Before we start let's consider the rudiments. Once we develop a functional grasp of of the concept you'll be better able to take the next step and consider utilizing the concept in regards to marketing accounting websites.
The internet posesses a unique capability to bring people into groups. Crowdsourcing is a method of making use of this ability by using pre-established internet communities; mostly your customers and website visitors; to analyze your market. There's no one right way to do this. Crowdsourcing is a broad term and uses lots of different online tools including forums, blogs, wikis, and even direct email.
As it relates to accounting websites, you can use crowds to gain insight into the types of products and services that your customers need, allowing you to expand your base of potential new clients and appeal to the things they're looking for in an accountant or accounting firm. Crowdsourcing is basically a trick marketers use to gather free research data. Businesses and individuals alive will willingly provide you with tons of usefull marketing information if you know how to ask for it.
Let's take a quick look at a practiacal example. Let's use this principle to optimize accounting websites to their individual markets. Suppose that you link a blog to your existing website as a means to generate updated and relevant content that closely relates to the terms Internet users and potential customers are looking for. These days lot of marketers are dismissing blogs as last years news, and this is a big mistake. We're going to open your blog up to comments and use these commments to find new insights into their needs while at the same time shapiing the conversation with your blog posts.
As we add to our blog certain article will strike chords with our clients, and they will start commenting on them. The more excitement that builds over a certain post, the more potential it has as marketing data. Then, you might choose to add a content page to your accounting website that is optimized for relevant and related keywords in addition to linking the blog post to your site (or, better yet, to the optimized page you create). Once you know what people's accounting concerns are you're in a perfect place to position yourself as the answer.
Crowdsourcing isn't just useful for shaping your marketing strategy. User feedback can also help you shape your practices services, better meet your clients needs, and thereby improve client retention. While crowdsourcing does necessitate some labor and energy on your end, its capacity to expose the actuality of what's happening in your prospects' heads is tremendous and super pertinent. This is something you can learn to execute on your own, but (especially if you are new to internet marketing) it could be better to get a bit of support. It is your choice, needless to say, but there are numerous consultants out there who would be more than happy to facilitate you with pretty much anything from strategic counsel to blog writing.
Kenneth Marshall is an online marketing professional and former VP of CPASiteSolutions.com. His specialty is promoting accounting websites and using social networking and Search Engine Optimization to help accounting firms build their client bases. |
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