| With the increase of quick internet access and consumer trust, online puchasing is an increasingly popular way for Brits to order their products, whether it’s clothes, the weekly shop, or presents for a loved one.
In 2010, a survey of 2000 UK shoppers found that 42.6% bought items over the internet at least once a week and their average online monthly spend came to £71. With these figures going up as the months go by, it’s pretty crazy not to be selling online.
Think about it - there is no shop to pay heating and lighting for and you can be open twenty four hours a day, seven days a week. On top of that, you can track what city your customers are coming from, what time of day they do it, what website pages are the most popular and much more using Google Analytics or a similar statistics package.
You can even test the design of your online shop to see if a tweaked version of a web page gets you more sales than another using spliet or A/B testing. This allows you to make continual improvements to increase the number of conversions you get, and the outcome of that is more sales.
Shoppers in the UK spent £5.3 billion online throughout May 2011 and if you want a share of that, you have to have an online shop. They're easy to update when you reposition your product prices or add new lines and are the way forward for any business selling products direct to the public.
Online shops are thought of as being cheaper than offline ones, whether or not that is actually true, which is another good reason to have an online store. If the public think they are getting a bargain they will come to you and this is obviously what you want.
These internet shops are known as ecommerce. There are CMS (content managed) versions available that allow you to update content yourself. This is very useful if your products change regularly or if you need to update prices yourself.
With an online shop, you can add your products to Google Products (also known as Google shopping) allowing them to be found in the search results. This should help with sales and also drive people to your website so that they can discover more about you and the other items that you sell.
Get an ecommerce shop on your website and you will wonder why you didn’t have one before because your sales will go up.
If you are looking for ecommerce web design try Giant Peach Web Design Wiltshire. They have their own bespoke CMS ecommerce solution and a team of talented designers. Contact Giant Peach for website design Wiltshire. |
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